Nafuna Branding for ZimRights

NAFUNA BRANDING  FOR ZIM RIGHTS

WHEN BRANDING MEETS DIGITAL

NAFUNA BRANDS FOR ZIMRIGHTS : THE PROBLEM

Nafuna, the leading branding company in Zimbabwe, worked with ZimRights, the largest grassroots human rights movement in Zimbabwe. ZimRights needed to improve its branding in Zimbabwe. They also wanted to improve their online presence with the hope of increasing online traffic and drive cause participation.

THE SOLUTION

Nafuna, a leading branding company in Zimbabwe, ran a discovery session to understand the client’s target audience. This was followed by planning the foundations of a successful online presence. As a result of the process, Nafuna built visually pleasing platform headers and logos. We also delivered clear and consistent branding that helped ZimRights’ stand out. Nafuna also produced campaign packaging as well as the set up of social media accounts.

ABOUT ZIM RIGHTS

The Zimbabwe Human Rights Association (ZimRights) was formed to ensure that Zimbabweans are aware of their rights as citizens, equipped with the knowledge to defend those rights.

One of the most prominent human rights organizations in the country, the Zimbabwe Human Rights Association (ZimRights)  formed in 1992 for the sole purpose to ensure that Zimbabweans are informed of their rights as citizens, and equipped with the knowledge to defend those rights. The organization has offices in all regions of the country.

ZimRights has the vision to be the leader to develop and sustain a culture of human rights in the country. One of its most prominent preoccupations in the last turbulent years of the country was to collect information on human rights abuses. Thus,  in preparation for transitional justice. It also provided food and shelter for people displaced by political violence. Political violence swept across the country in the elections of 2009 and has in the past organized memorials for victims of human rights abuses.