Ministry of Health

Problem

Many social and behavioral factors moderate the impact of communication during crises. The Ministry of Health and Child Care realized that information processing is affected by stress and uncertainty and that people may not hear, nor remember, or misinterpret information if packaged in a lecture format yet lots of critical guides still needed to be made available to the population to combat the spread of COVID-19.

Solution

We developed a fun to watch, local language-based non-pharmaceutical intervention (NPI) Explainer Video Series for COVID-19 Communications, which proved to be part entertainment and yet also effective communication that can increase adherence to protective behaviors necessary to mitigate the spread of the virus. The approach was a multi-age audience-friendly animated video supported by Corporate Brands playing their part in delivering the message.