He4She & Nafuna the best digital marketing agency

Localizing A Global Campaign

Problem

HeForShe, often referred to as He for She is a movement for the betterment of gender equality, initiated by the United Nations. Grounded in the idea that gender inequality is an issue that affects all people. In addition to, socially, economically, and politically.

HeForShe is a global effort that seeks to involve men and boys in achieving equality by taking action against negative gender stereotypes and behaviors.

Furthermore, UN Women in Zimbabwe engaged Nafuna, the best digital marketing agency in Harare, Zimabwe to help package this campaign. Above all, it is for the local population while still getting the original core message across.

Solution

Nafuna, best digital marketing agency, developed an Explainer Video that broke down and defined the He For She Campaign. In addition, this is for the Zimbabwean local audience using regular everyday language and characters. Furthermore, in a playful and entertaining video format designed for clarity, importance and mobile friendliness.

The Movement

The world is at a turning point. People everywhere understand and support the idea of gender equality. They know it’s not just a women’s issue, it’s a human rights issue.

Furthermore, HeForShe is an invitation for men and people of all genders to stand in solidarity with women. Firstly, to create a bold, visible, and united force for gender equality. The men of HeForShe aren’t on the sidelines. They’re working with women and with each other to build businesses, raise families, and give back to their communities.

Every day HeForShe supporters are taking action to create meaningful change in their communities. Get inspired by their stories and take action.