HeForShe – UN Women

Problem

HeForShe, often referred to as He for She, is a solidarity movement for the advancement of gender equality, initiated by the United Nations. Grounded in the idea that gender inequality is an issue that affects all people, socially, economically and politically, HeForShe is a global effort that seeks to involve men and boys in achieving equality by taking action against negative gender stereotypes and behaviors.UN Women in Zimbabwe engaged Nafuna to help package this campaign for the local population while still getting the original core message across.

Solution

Nafuna developed an Explainer Video that broke down and defined the He For She Campaign for the Zimbabwean local audience using regular everyday language and characters and in a playful and entertaining video format designed for clarity, memorability and mobile friendliness.